The International Tourism Fair is the most significant professional event that develops annually, the Cuban tourism industry, with each edition is intended to show, through the infinite benefits of the destination, that Cuba is Unique.
The idyllic image of a sunny beach, with fine sands and a blue sea that reflects the beautiful sky is an impossible fantasy, but, that landscape is not non-existent, it is simply a Cuban beach.
Cuba offers a delicious tropical climate, authentic and living historical pieces, intoxicating landscapes and an Aphrodisiac aroma that comes from tobacco, coffee and the perfumes.
All this wealth makes up Cuban tourism and what event may be more important in this topic than the International Tourism Fair, FITCUBA 2024, the most important professional event in the sector.
The fair will be held from day 2 to day 5 next May and will be hosted at the Hotel Gran Marena Cayo Coco, located in the famous Jardines del Rey, in the center of the country.
The event will bring together a large number of companies, airlines and professionals related to the sector, all organized by the Ministry of Tourism of the Republic of Cuba (MINTUR).
A Bit of History
The first international event related to tourism in Cuba took place in Havana from 17 to 24 October 1959 and was the ninth Convention of Tourism Agents (ASTA). More than two thousand agents from 82 countries, accompanied by their relatives, visited the Cuban capital.
It was not until 1980 that Cubatur convened the First Cubatur Travel Convention, based in the emblematic Habana Libre hotel in the Cuban capital. The event aroused international interest, provoking the participation of more than 300 delegates and representatives of more than 200 travel agencies worldwide. Subsequently the meeting began to reach greater relevance and international acceptance. From its emergence it was held every year and alternated venues between Havana and the spa of Varadero.
Finally, these annual meetings were named the International Tourism Fair of Cuba (FITCuba) and have helped to ensure a true flourishing of collaboration and friendship between different nations.
From 2005 to 2011, the Morro-Cabaña Historic Park was the official headquarters of FITCuba. This complex, integrated by the Castle of the Three Wise Men of the Morro and the Fortress San Carlos of La Cabaña, is part of the system of fortifications of Havana, and was declared by UNESCO, in 1982, Cultural Heritage of Humanity.
The fair was held in 2012 in Cayo Santa María, in the province of Villa Clara; in 2013 in Varadero; in 2014 in Havana, in 2015 in Cayo Coco and Cayo Guillermo in Jardines del Rey. He returned to Havana in 2016, when it was declared Ciudad Maravilla. In its 37th edition, in 2017, FITCuba took place in Holguín, having as headquarters the hotel Pesquero in Guardalavaca; and in 2018, for being a region generously benefited by nature and the beauty of its beaches, the keys of the north of Villa Clara are retaken as headquarters.
Last year, FITCuba 2023 was held at Morro-Cabaña Park in Havana, and focused on Cuban culture and heritage.
FITCuba, Pride of the Island
The Tourism Fair has managed to position itself as the main professional event of the Cuban tourism industry; becoming an ideal space for contact between specialists, managers and tourism companies with a presence in Cuba.
It has made it possible to draw up strategies, policies and actions in the tourist market; to familiarize oneself with Cuban destinations and products, as well as to know the culture of the country or the invited continent.
The upcoming edition will be dedicated to Latin America and the Caribbean, its history, traditions and cultural heritage.
FITCuba opens the doors to the world, gives way to all nations to see and touch what makes Cuba so unique, so wonderful and so special.
